Colleen Mondor who writes her reviews on the blog known as Chasing Ray and Jackie Parker told us about "Making the Most of the Community: Blog Tour Events." They do a group Summer Blog Blast Tour and a Winter Blog Blast Tour (which is closed to their blogging group for control purposes). Colleen said she likes to give the craziest bit of the interview as a teaser to entice readers to read more.
Jackie Parker said, "Part of playing the game is playing the community."
So, get in there and play together, linking to one another is a great way to grow your community.