Spend 10-Minutes in the Bible Today

READING THE BIBLE-1st Kings Cptr. 2

King David's Successor: Solomon

The Legacy of Lust & Punishment of King David

Sticks & Stones May Break My Bones. . . Reading the Bible

The Christmas story - Luke Chapter 2 - in the Bible

PROPHESY OF JESUS BIRTH - 2nd Samuel

The Ark of the Covenant - Reading the Bible This Year

The Resurrection of Jesus is the Good News of the Bible

The Crucifixion of Jesus Christ - Mark Chapter 15

What does God Say about righteous Anger? Read Mark 11

Divorce - What Does God Say About it? Mark 10

The Transfiguration of Jesus Christ - Mark 9

Demons, Dogs & Deafness - Bible Discussion Today

Jesus Walks on Water - READING THE BIBLE - Mark 6

Demon-Possessed Man Gets Healed - Mark 5 - READING THE BIBLE

The Witch of Endor - READING THE BIBLE THIS YEAR

A Story About a Giant Battling a Boy - David & Goliath

Jesus and Beelzebub - READING THE BIBLE THIS YEAR

Mark Chapter 2 - Jesus Heals

Christ's Resurrection - READING THE BIBLE THIS YEAR

The Death of Jesus and Judas Hangs Himself

THE LAST SUPPER - Matthew 26 - Reading the Bible

DIVORCE-What does the Bible Say

The Supernatural Ark of the Covenant-READING THE BIBLE

The Ark of the Covenant-READING THE BIBLE

Jesus Walks on Water-Matthew 14

Curious about Demons? Join us as we Read the Bible

Forgiveness in the Bible

READING THE BIBLE - REV. 20 - SATAN'S DOOM

Hallelujah! - READING REVELATION 19

Curious What the Bible Says about Prophesy?

Reading the Bible - Revelation 17 - The Woman on the Beast

7 Angels & 7 Plagues - The Tribulation in the Bible

The Angel of the Lord at Bokim - Reading the Bible

666 - The Number of the Beast - READING THE BIBLE

Joshua's Farewell-Reading the Bible this Year

The Woman and The Dragon - READING THE BIBLE IN 1 YEAR

The Two Witnesses for God - Revelation 11

The Angel & The Little Scroll - Revelation 10

Misunderstandings Can Start Wars - Joshua Chapter 22

Cities of Refuge: Joshua Chapter 20

END of DAYS: DEMONS & DESTRUCTION

The 4 Horsemen of the Apocalypse in Revelation 5

Revelation Chapter 2 - Angels, Stars, & the Future

Showing posts with label AMA. Show all posts
Showing posts with label AMA. Show all posts

Wednesday, May 6, 2009

BRANDING

Variety is the Spice of Life . . . right?

Wrong, at least in some situations.

And, “Branding”? What does it mean?

I’ve been reading a lot about Branding. Unfortunately, that one word makes me think of cattle not writers.

I picture a cow in a field getting shoved through a gate to get a stamp burned into its butt. Is that what we writers are supposed to do?

Sort of, I guess.

I mean Nike has the Swoosh, Adidas has the triple stripe, and Converse has the Star in the circle. There must be a reason these marketing giants use one symbol to be identified with their product.

But how can we writers use this “brand” to identify ourselves? We must be able to take something away from these marketing gurus’ examples.

I did a little research and read here that the American Marketing Association (AMA) defines a brand as a name, term, sign, symbol or design, or a combination of these items to identify the goods and services of one seller to distinguish them from other sellers.

Well, how can writers use that information to make themselves “known”?

I’ve heard that once we get published in a certain genre and have some success in that area, we should stick with it. That way our readers can be sure they’ll get what they want when they buy our books. People want a sure bet. And, if we jump around from one genre to another, our readers won’t have that satisfaction and they won’t trust our name on the spine of a book.

I guess it’s like going out for a hamburger and ordering a cheeseburger, only to bite into an iguana burger when we’d been expecting beef. We might be a little disappointed, in fact we might even get mad. We writers don’t want to make readers mad. We want readers to trust us and buy our books – right?

And here’s an article about finding your focus.

Now, all I have to do is get a book published.